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New Product Development |
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Developing a new product involves a number of stages which typically centre around the following key areas:
The Idea:
Every product has to start with an idea and this is the foundation of any cosmetic developments. C2C cosmetics aid the clients, who are still at the stage of thinking about their vision and product brief. Our experts will look into the viability of the proposal and provide the basic cost of raw materials, product development, manufacturing and packaging to know if your New Business Idea has wings!
Research:
An organization may have plenty of ideas for a new product, but once it has selected the best of them, the next step is to start researching the market. Our experts have extensive experience in this sector enable us to provide marketing concepts/claims.
Development:
The next stage is the development of the product. To expresses your vision and project brief in the form of finished products, C2C Cosmetics will discuss in detail the following questions for product optimization |
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- Brand Name
- Product Categories (Hair Care, Skin Care, Sun Care, Oral Care, Baby and Child Care, Men’s Care, Hand-Made Soaps, Spa Ranges, Bath and Shower Ranges)
- Customer’s Benchmark
- Product Positioning (Premium, Standard, Economy)
- Physico-chemical parameters: Appearance, Fragrance, Texture, Viscosity, Color
- Ideal selling price
- Functional benefits: Claims Substantiation
- Packaging
- Shelf-life claims
Testing:
Support our clients for spectrum of In-Vitro and In-Vivo efficacy tests to substantiate the product claims.
Manufacturing and Packaging of FG:
We guide our clients to find a suitable OEM partners for manufacture of finished goods.
Launch:
Finally product will “roll out” into the market. C2C Cosmetics assist the customers from Idea to launch the product. |
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